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web development agency in new york

Is your DIY website, logo, and branding in need of a revamp? Is it time for a professional and modern update? Does SEO seem too daunting to you? Ochre Design has you covered! With an artist’s eye and thorough research, we will craft designs that honor your business and the hard work you commit to it each day. Let’s kickstart this transformation with a complimentary consultation!

Our Design Offerings

Based in Portland, OR, Ochre {art + design} LLC is an award-winning, minority owned, women owned, multi-disciplinary boutique design firm that offers premier website and graphic design services. We are local to Portland, but serve globally. 

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Website design + SEO

We specialize in creating modern, user-friendly websites that are optimized for SEO, responsive and unique so they stand out in today’s digital landscape. 

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LOGO + branding

Your brand is your identity, and we will help craft a cohesive brand identity that reflects your business’s values and goals.  Something that is uniquely YOU.

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marketing collateral

From business cards to brochures and social media templates, we can create a range of assets that will help your business make a lasting impression.

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Print Design

Whether you need labels for food, skincare, or other products, we can craft a design that meets your needs and let’s your product stand out on the shelf.

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MY DESIGN PHILOSOPHY

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

And guess what? Ochre Design offers a free 20-minute consultation to get things started. We’ll chat it up on Zoom and go from there. Let’s make your design dreams a reality!

Featured Clients

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Showcasing Our Design Magic:

A look into our featured projects

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Website + SEO + LOGO + BRANDING

SOBRIETY COACH, NY

Krysty employs art journaling as a therapeutic tool for her sobriety coaching. To showcase her unique artistic talent, we opted to feature her work prominently on the website instead of using generic stock images. The website’s layout and typography were also designed to reflect the edgy style of her art.

Furthermore, we developed the branding and logo for Krysty’s business. The selection of colors, typography, and illustration style was carefully chosen to align with her distinctive edgy aesthetic.

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WEBSITE + SEO + LOGO + BRANDING

JANELLE WOODLIEF LMT

Each element of the website was thoughtfully designed to align with Jenelle’s work as a bodyworker and LMT.

Firstly, we developed the logo and overall branding for the project. Then, we created a custom website complete with custom graphics that embodied Jenelle’s compassionate approach to healing. 

And with our SEO magic, Jenelle’s website rose to Page 1 search results within just four weeks of launch, resulting in an increase in prospective clients and an improved customer conversion rate.

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GOT QUESTIONS?

How long does it take to build a website?

We managed to whip up the whole shebang and launch it in just 5 weeks flat!!! Of course, it all hinges on how fast our dear client can provide us with those polished and pristine pieces of content and pics that really make their brand pop. 

How much does it cost to design a website?

The answer isn't as straightforward as you may think. You see, website design costs vary depending on a few factors, such as the type of website you're looking for, how many pages you want, and whether you're selling products or offering services.

But don't worry, my friend - we're here to help your design dreams a reality. Reach out to us for a custom quote.

What about website maintenance?

We don't just design websites we also coach our clients how to maintain their website themselves - we toss it in with the price tag! But if there are any major changes that need to be made, we'll give you a custom quote and handle it all from there. And if the idea of website upkeep makes you dizzy, fear not! We're happy to take care of all of that for you with a flat fee. We'll make sure all of your plugins are up-to-date, your content is fresh and fabulous, and any other tweaks you'd like us to make. Call us for a custom quote! 

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WE'VE GOT ANSWERS!

How long does it take to design a logo?

Anywhere from 7-8 weeks. It really depends on how quickly our client is able to fill out the questionaire and give us feedback!

Cost of designing a brand identity?

A custom logo with branding starts at just $2500! What does that get you? Oh, just a Primary Logo, Secondary Logo, Black version of both primary and secondary logos, White version of both primary and secondary logos, a 1-page brand board with all the deets you need on fonts and brand color values (think CMYK, RGB, and Hex codes), AND around 90 files to sweeten the deal. Yup, you read that right. Time to get excited!

Do you do SEO for websites?

Although we cannot guarantee results, we make a conscious effort to perform extensive search engine optimization when designing a website. Our approach includes optimizing images, conducting keyword research, and adding alt tags and meta tags. We take a comprehensive approach to ensure that the website is designed from scratch and seamlessly incorporates SEO. We do not offer standalone SEO services. You see, we design websites from scratch and weave all that search engine optimization magic right into the backend. That way, you get a killer website that's optimized from top to bottom. Who needs standalone services when you can have it all in one neat package, right?

Raves

Malini Gupta and her team are phenomenal! She created an amazing website for my new business, gave me expert advice on search engine optimization, and has gone above and beyond what I would expect from someone creating a website. She was quick to answer questions, she met my deadline and explained everything thoroughly. I am not tech-minded and she was able to break everything down for me so that it makes sense and is easy for me to navigate. She was also able to make suggestions that were tailored to my business needs and my specific clientele, which I would have never thought of on my own. I have no reservations in recommending Ochre {art + design} and Malini Gupta for website and logo design. She is an expert!

Terisa Gault, Gault Disability Law

Malini created an innovative and powerful logo for our museum that is the cornerstone of our new brand. She was able to bring many complex variables into one cohesive and elegant design that continues to gain nuance as we share our brand more widely and get to know it more deeply. She was very willing to make herself available in person when we needed to clear a barrier in written communications so that everyone could remain totally on the same page. Malini even allowed us to step into a more collaborative role than is typical, surpassing all of our expectations.

Tabitha Tozier, Five Oaks Museum

Ochre {art + design} is simply amazing. Malini masterfully blends beautiful, elegant design with superb form and function. Every aspect of the site is designed with meticulous detail. Her websites are not remastered templates, but works of art. Malini is my go-to designer. I appreciate her personalized attention, responsive support. I wish there were an option for a sixth star because Ochre deserves it.

Chris Moore, Biz Strategists

Let me tell y’all about Malini Gupta. If you don’t already know how insanely talented this woman is, you need to book a consultation with her. Even if you think you don’t need any graphic work done right now – you’re wrong. Her brain is constantly thinking of creative ways to illustrate things. And she’s better at it than you, ask me how I know… I was on the call with her for less than 10 minutes and she thought up something that made me think, “omg that’s a brilliant idea!” -and I had only given her ONE WORD. And it was a hard abstract one, too – not “apple” or “nerd” or anything easy. Throw your money at her & let her do magic with it. Freaking tiny little genius that she is!

Tarrah Adam, Moxie Finiancial

We worked with Malini on a website refresh for Open School. She spent the right amount of time getting clear on our needs and mapping out our site map, before diving right in. Because she did thorough set-up work, the actual website build was really quick. She was responsive to changing priorities and was flexible when our schedule for launch had to change. Our website is beautiful - simple, responsive, and intuitive. Aside from that, Malini was just a pleasure to work with. She is kind, funny, and super patient! Highly recommend!

Carissa Young, Open School NW

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Meet the Designer

Heyyy! I’m Malini. Originally from East India and now a proud resident of Portland, I used to love dancing in the rain until I found myself in the perpetually soggy city of Portland. But hey, life goes on! Besides rain, I have a deep love for herbal teas, Thai food, and all things design. Whether it’s interior design, product design, packaging design, logos, or websites, I’m all in!

Now, let’s get one thing straight: my name is NOT hard to pronounce. It rhymes with Panini. So, call me Malini, like Panini! And when it comes to pronouncing OCHRE…just say it with some Cardi B flair – Okurrrrrr!!! Lol. Why Ochre? I was a watercolor artist in India and Ochre was my fave color name. Also, it’s a sacred color in Indian culture, so there’s that.

So, there you have it! I’m Malini, the design enthusiast at Ochre {Art + Design}, and I’m here to bring your brand’s story to life. Let’s create something amazing together!

let's work together!
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Meet the Designer

Heyyy! I’m Malini. Originally from East India and now a proud resident of Portland, I used to love dancing in the rain until I found myself in the perpetually soggy city of Portland. But hey, life goes on! Besides rain, I have a deep love for herbal teas, Thai food, and all things design. Whether it’s interior design, product design, packaging design, logos, or websites, I’m all in!

Now, let’s get one thing straight: my name is NOT hard to pronounce. It rhymes with Panini. So, call me Malini, like Panini! And when it comes to pronouncing OCHRE…just say it with some Cardi B flair – Okurrrrrr!!! Lol. Why Ochre? I was a watercolor artist in India and Ochre was my fave color name. Also, it’s a sacred color in Indian culture, so there’s that.

So, there you have it! I’m Malini, the design enthusiast at Ochre {Art + Design}, and I’m here to bring your brand’s story to life. Let’s create something amazing together!

Latest Reads

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Accessibility in website design

Accessibility in website design

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Usability in Website Design and Dev

What role does usability play in a good website design and development you ask? Read on about this website redesign for a charter school in Portland to find out!

Logo, Branding & Website Design

Logo, Branding & Website Design

We designed this project from scratch to finish - logo, branding and website. And I love these kind of projects because we really can tell our clients story...