• Hello!
  • Graphic Design
    • Logo + Branding
    • Website Design
    • Label + Packaging
    • Marketing Collateral
    • Book Design
  • Testimonials
  • Design Awards
  • About Malini
  • Contact me
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Phone
    • Pinterest

Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Logo + Branding

What is branding? What is a logo design? And what is the difference between the two?

Great question! A brand is more than a logo or the written message. A brand is how a company expresses itself philosophically and the story it tells. It’s how it perceives itself. It’s how it wants to be perceived by it’s audience. A logo, on the other hand, is the company’s visual identity. And it should successfully communicate the brand’s message. Hence, a powerful logo is crucial in having a effective branding.

So basically logo and branding are the same??

Yep. It’s not just the logo! It’s branding too! And that’s why a well designed the logo is so important. Weather you’re a big company or small, you need to think about branding strategy as an extension of logo design.

So how do I get to know what my client wants?

I really try to get to know my client. To understand what their design needs are, we have meetings, I have them fill out questionnaires. We go back-and-forth via emails. If the project calls for field trips or market research, I do that too! All of this is a part of design process to thoroughly understand my client.

Once I get to know what my client wants and their vision is I will go ahead and start working on the design. I create three different concepts and present them to my client. After my client selects and finalizes the design we go back-and-forth and tweak it till it’s just perfect. I then deliver all the final files so my client!

Schedule your Discovery Call
Logo of Five Oaks Museum
This is a logo for a spa
Handpainted Logo
Logo and Social media banner design

Let’s look at the logo and branding for one of my clients: Mindful Carrot. Please see logo above.

The logo has the two R’s in the word carrot designed to reference a person but also a carrot. While the dots in the background reference a person in meditation i.e…mindfulness.

When I attended my client’s Pilates class as a part of research, I realized that she dabbed everybody’s yoga mat with essential oils. I loved this so much! I thought it made me mindful every time I inhaled. So to emphasize the word “mindfulness” in her marketing collateral, each one of her biz cards was waxed to infuse them with the smell of essential oils! What better way to have a person be mindful than to have them take a whiff of the essential oils? It’s so on brand for her!

Reach out to me if you’d like a unique design like that!

Primary Sidebar

Design by Malini Gupta

Portland's #1 website design agency

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

Contact US!

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
5039612896
  • Hello!
  • Graphic Design
  • Testimonials
  • Design Awards
  • About Malini
  • Contact me

Footer

Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
5039612896
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
Read More…

Let’s get social

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. Also, in Indian culture, it’s considered a sacred color. So there’s that.

Privacy Policy | Copyright Ochre Design © 2023 ·