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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Marketing Collateral

“If you think good design is expensive, you should look at the cost of bad design.” Ralph Speth

My favorite design quote of all time! Actually, it’s one of my fave quotes. The other one is this – “Good design is like a refrigerator – when it works no one notices, but when it doesn’t, it sure stinks.” Irene Au. LOLOL.

Think hiring a designer is not worth it…think again. Sure, it does add to your expenses, especially if you’re starting out BUT it pays off in the long run. Because good design sells. Always. Weather it’s a product or a service, good design will SELL.

Still not convinced? Let me give you an example. I was approached to design a logo and signage for a local preschool. This was their fourth preschool in Beaverton! No kidding. Long story short, I finished designing it the signage. It got installed. And I got pics from my lovely client with a message that within a week they had four enquiries already. Four within a week! He said that this was the first time he ever had so much interest in a preschool under construction! That’s the power of good design. It sells.

And I can help you with it! From business card design, brochures, banner design, poster design to signage and social media graphics I can help you create cohesive and engaging branding. Good branding is not just about applying your logo to various marketing materials but about creating design that engages your target audience. Effectively.

Schedule your Discovery Call

Gala Invitation Design

Gala invitations are so fun to design! They generally have a big budget so I get to work with fancy paper and fancy offset printing! Oooh. And they have so many components. Invitation cards, RSVP’s, Program card, ticket design and menu design. I love creating a cohesive design that is also distinctive to each component. Design is in the details!

Here’s a look at some of the Gala Invitations I’ve designed in the past. From ideation, concept, design to printing, I’ve done it all. Please feel free to connect with me for your next event!

  • Invitation Design
  • Gala RSVP Card Design
  • Gala Program Card design
  • Gala invitation card design
  • event invitation card design
  • envelope design
  • ticket design
  • inviation layout design
  • invitation design back
  • commencement invitation design
  • commencement invitation design
  • commencement invitation design
  • annual meeting invitation design
  • envelope design
  • event invitation design
  • event invitation design
  • event invitation design
  • event envelope design
  • invitation card design for a boutique
  • Invitation layout design
  • custom postcard design
  • themed invitation design
  • program book design
  • RSVP card design
  • Invitation layout design
  • envelope design for a gala

CASE STUDY /// Invitation Design for Oregon Home’s 10th Anniversary

The client brief was simple. Design an invitation with logo like graphic that can be applied to it’s marketing collateral to promote the 10th Anniversary. I created a typographic image with the number 10 designed to look like an antique cast iron gate with flourishes.

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Design by Malini Gupta

Portland's #1 website design agency

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
Read More…

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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. Also, in Indian culture, it’s considered a sacred color. So there’s that.

I just love getting feedback from my clients. 😍 I just love getting feedback from my clients. 😍 

We designed Logo and a Website for them and launched it earlier this month - as she mentions a day before the deadline! 😉

And it’s true, I don’t charge an arm and a leg 🤨 for the amount of work I do - custom graphics, custom coding et al - it’s a steal! 🤷🏽‍♀️

Btw, my daughter Misha read this testimonial and gave me a lecture on why and how I should charge more 😂🤣 True story. Remember I told you in an earlier post that she’s my unofficial Social Media Manager? Yep, that’s her. She’s also my unofficial Biz Coach. 😇 😜 Not gonna lie, she made some really good suggestions. How did these kids get so smart these days? My dad would’ve been so proud of her business acumen. ❤️
And the winner of the #alcoholink painting 🖼 is And the winner of the #alcoholink painting 🖼 is......drumroll please....Amy Van Rissen!!!! 

@imagesfromamy is a talented photographer based in Beaverton and she recently did a mini branding photoshoot for me!!! I’m so freaking excited that you won Amy 😘😘🥰🥰 I hope you enjoy the painting! 

Thanks so much for entering everyone!! ❤️🙏🏽
I love hearing from my clients! ❤️🙏🏽 Th I love hearing from my clients! ❤️🙏🏽

This website redesign for @openschoolnw was very complex in its scope and it was crucial for us to map out the project clearly at the beginning. A well defined Navigation Map is necessary for the success of a project and that’s why I spend a lot of time before I begin any website! 

Gotta go back to creating a nav map for a new website I’m designing for a local esthetician! 😉 TTYL 👋 

#clientlove #clienttestimonial #schoolwebsite #websitedesigner #websitedevelopment #websitebuilder #websitedesigntips #bipocbusiness #bipoc #webstagram
I just got off a zoom session with a potential cli I just got off a zoom session with a potential client...well she’s now my client. 😁  Anyhow, I asked her how she found me and she said Google!!!! Omg! Omg! Omg! I was beyond ecstatic 🤩 My SEO is finally working! Lol. 😜 😜 

And she said that she really liked my work and that’s why she approached me. But also that she was really drawn to my  pics with my daughters on my About Me page! Wait. What? She really liked that I talked about how we spent time marking art and discussing design etc. She liked the personal touch on my website. She felt I was relatable. Boom. 💥 

That’s what I tell all my clients. You cannot be all business on your website. You gotta tell your story. Talk about your family. Make it personal. Connect with your audience. 

Anyhow, I went and told my daughters about it and we all did our happy dance together!💃🏻💃🏻💃🏻

Hey do you need help with your website? Or with SEO? I can help! Dm me! Link in bio 😊

PC: @gracephotographypdx
We revamped @openschoolnw website and launched 🚀 it last week! Yaaaay!! And my client was so very happy with the results! 😇 That makes me happy of course! 

Their old website was primarily designed for Donors but thanks to the pandemic their target audience changed. Now they want the website to appeal to not just donors but also current as well as potential students and families. 📚

So we completely overhauled their navigation...our meetings alone lasted for 3 hrs!!!! No kidding. I crafted a new navigation map for them based on their needs to make the website more user friendly with intuitive navigation. The #navigationmap was 2 pages long !!! Welp. 😅 

We also designed a header that clearly showcased their two signature programs @openschoolnw and Step Up...so potential families had easy access to important info! 

We made tons of other changes to the footer, staff directories, provided links to google hub, and most importantly added a top bar for important #covid updates! 

Need help with your website? I can help! Dm me for more info. 20 min consults are free. 😊
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