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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Label + Packaging

Do I really need a well designed label to sell my product? Good marketing should work!

Ah yes, that is a common refrain. I hear that all the time! Why should I invest in a designer? I don’t have the budget for it. Or the dreaded…I can design something myself!!

“Design adds value faster than it adds costs.”

Joel Spolsky

It’s a well known fact that a well designed product will sell more than a good product itself! Never mind, yes, the product also needs to be good. But, a good product will not sell as much as a good product that ALSO has a well designed label and packaging design!

Still not convinced?

Let’s say you have been invited to a Friends-giving dinner. You want to buy a hostess gift for your dear friend. You go to the wine aisle at your nearest Whole Foods. With the expert guidance of their sommelier (Oooo, fancy), you short list two wines that will pair really well with their Vegan food. And for the sake of argument, let’s say they are both exactly the same price. Which one do you gravitate to? The one that has an okay looking label or the one that has a really well designed logo and label? It’s the latter, right? Why? Because a beautiful looking label makes the wine look good. Or is it because it makes us feel good to give it as a gift? Or perhaps, because it makes the gift look good!

THAT is the power of good design. It makes us feel good. It makes the product look good. And more importantly, it SELLS!

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  • Food label design template
  • This is a herbal tea label design
  • Alkaline water label design
  • Water Label design concept
  • Water Label design concept
  • Water Label design concept
  • Wine label design
  • Wine label design
  • Wine label design
  • Wine label design
  • Wine label design
  • sticker design

Case Study /// RETAW ///

Logo for bottled water

Let’s look at the concept and design behind the project: Retaw. It’s a label design concept for bottled water. The design plays off of the purity of bottled water. The logo was designed backwards so that when you turned the bottle around it would read “water”. Meaning, the water is so pure that you could read through it! Clever right?

Full disclosure: this was just a label design concept for bottled water. I had it displayed on my website and lo and behold! To my utter disbelief, a bottled water company from the Caribbean loved the concept and label design so much that wanted to buy rights to it! Whaaaa? No kidding. Good design sells. Even when you’re not marketing it!!

Email me to design label for your fabulous product!

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Design by Malini Gupta

Portland's #1 website design agency

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

Contact US!

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
5039612896
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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
5039612896
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. Also, in Indian culture, it’s considered a sacred color. So there’s that.

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