Do I really need a well designed label to sell my product? Good marketing should work!
Ah yes, that is a common refrain. I hear that all the time! Why should I invest in a designer? I don’t have the budget for it. Or the dreaded…I can design something myself!!
“Design adds value faster than it adds costs.”
Joel Spolsky
It’s a well known fact that a well designed product will sell more than a good product itself! Never mind, yes, the product also needs to be good. But, a good product will not sell as much as a good product that ALSO has a well designed label and packaging design!
Still not convinced?
Let’s say you have been invited to a Friends-giving dinner. You want to buy a hostess gift for your dear friend. You go to the wine aisle at your nearest Whole Foods. With the expert guidance of their sommelier (Oooo, fancy), you short list two wines that will pair really well with their Vegan food. And for the sake of argument, let’s say they are both exactly the same price. Which one do you gravitate to? The one that has an okay looking label or the one that has a really well designed logo and label? It’s the latter, right? Why? Because a beautiful looking label makes the wine look good. Or is it because it makes us feel good to give it as a gift? Or perhaps, because it makes the gift look good!
THAT is the power of good design. It makes us feel good. It makes the product look good. And more importantly, it SELLS!
Case Study /// RETAW ///
Let’s look at the concept and design behind the project: Retaw. It’s a label design concept for bottled water. The design plays off of the purity of bottled water. The logo was designed backwards so that when you turned the bottle around it would read “water”. Meaning, the water is so pure that you could read through it! Clever right?
Full disclosure: this was just a label design concept for bottled water. I had it displayed on my website and lo and behold! To my utter disbelief, a bottled water company from the Caribbean loved the concept and label design so much that wanted to buy rights to it! Whaaaa? No kidding. Good design sells. Even when you’re not marketing it!!
Email me to design label for your fabulous product!
