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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Label + Packaging

Do I really need a well designed label to sell my product? Good marketing should work!

Ah yes, that is a common refrain. I hear that all the time! Why should I invest in a designer? I don’t have the budget for it. Or the dreaded…I can design something myself!!

“Design adds value faster than it adds costs.”

Joel Spolsky

It’s a well known fact that a well designed product will sell more than a good product itself! Never mind, yes, the product also needs to be good. But, a good product will not sell as much as a good product that ALSO has a well designed label and packaging design!

Still not convinced?

Let’s say you have been invited to a Friends-giving dinner. You want to buy a hostess gift for your dear friend. You go to the wine aisle at your nearest Whole Foods. With the expert guidance of their sommelier (Oooo, fancy), you short list two wines that will pair really well with their Vegan food. And for the sake of argument, let’s say they are both exactly the same price. Which one do you gravitate to? The one that has an okay looking label or the one that has a really well designed logo and label? It’s the latter, right? Why? Because a beautiful looking label makes the wine look good. Or is it because it makes us feel good to give it as a gift. Or perhaps, because it makes the gift look good!

THAT is the power of good design. It makes us feel good. It makes the product look good. And more importantly, it SELLS!

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  • Food label design template
  • This is a herbal tea label design
  • Alkaline water label design
  • Water Label design concept
  • Water Label design concept
  • Water Label design concept
  • Wine label design
  • Wine label design
  • Wine label design
  • Wine label design
  • Wine label design
  • sticker design

Case Study /// RETAW ///

Logo for bottled water

Let’s look at the concept and design behind the project: Retaw. It’s a label design concept for bottled water. The design plays off of the purity of bottled water. The logo was designed backwards so that when you turned the bottle around it would read “water”. Meaning, the water is so pure that you could read through it! Clever right?

Full disclosure: this was just a label design concept for bottled water. I had it displayed on my website and lo and behold! To my utter disbelief, a bottled water company from the Caribbean loved the concept and label design so much that wanted to buy rights to it! Whaaaa? No kidding. Good design sells. Even when you’re not marketing it!!

Email me to design label for your fabulous product!

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Design by Malini Gupta

This is an image of Malini Gupta, the designer.

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. According to Marriam Webster’s dictionary, it’s an earthy usually red or yellow and often impure iron ore used as a pigment.

Also, in Indian culture, it’s considered a sacred color. So there’s that.

I love hearing from my clients! ❤️🙏🏽 Th I love hearing from my clients! ❤️🙏🏽

This website redesign for @openschoolnw was very complex in its scope and it was crucial for us to map out the project clearly at the beginning. A well defined Navigation Map is necessary for the success of a project and that’s why I spend a lot of time before I begin any website! 

Gotta go back to creating a nav map for a new website I’m designing for a local esthetician! 😉 TTYL 👋 

#clientlove #clienttestimonial #schoolwebsite #websitedesigner #websitedevelopment #websitebuilder #websitedesigntips #bipocbusiness #bipoc #webstagram
I just got off a zoom session with a potential cli I just got off a zoom session with a potential client...well she’s now my client. 😁  Anyhow, I asked her how she found me and she said Google!!!! Omg! Omg! Omg! I was beyond ecstatic 🤩 My SEO is finally working! Lol. 😜 😜 

And she said that she really liked my work and that’s why she approached me. But also that she was really drawn to my  pics with my daughters on my About Me page! Wait. What? She really liked that I talked about how we spent time marking art and discussing design etc. She liked the personal touch on my website. She felt I was relatable. Boom. 💥 

That’s what I tell all my clients. You cannot be all business on your website. You gotta tell your story. Talk about your family. Make it personal. Connect with your audience. 

Anyhow, I went and told my daughters about it and we all did our happy dance together!💃🏻💃🏻💃🏻

Hey do you need help with your website? Or with SEO? I can help! Dm me! Link in bio 😊

PC: @gracephotographypdx
We revamped @openschoolnw website and launched 🚀 it last week! Yaaaay!! And my client was so very happy with the results! 😇 That makes me happy of course! 

Their old website was primarily designed for Donors but thanks to the pandemic their target audience changed. Now they want the website to appeal to not just donors but also current as well as potential students and families. 📚

So we completely overhauled their navigation...our meetings alone lasted for 3 hrs!!!! No kidding. I crafted a new navigation map for them based on their needs to make the website more user friendly with intuitive navigation. The #navigationmap was 2 pages long !!! Welp. 😅 

We also designed a header that clearly showcased their two signature programs @openschoolnw and Step Up...so potential families had easy access to important info! 

We made tons of other changes to the footer, staff directories, provided links to google hub, and most importantly added a top bar for important #covid updates! 

Need help with your website? I can help! Dm me for more info. 20 min consults are free. 😊
A fun logo design/rebranding project I worked on l A fun logo design/rebranding project I worked on last December for @mthoodcraft 

They make handcrafted housewares like coasters, bowls, trays using locally sourced downed wood. They use the live edge of the wood and contrast it with vibrant resin colors elevating these mundane household objects into a work of art. ❤️

Their brief was to design a logo that references the materials they use as well as the PNW mountains - and have it be a work of art just like their products 🙃 

I LOVE how this logo turned out - it’s so on brand for them. LOVE the uneven edges of the letters to reference the live edge of the wood with the wood grain peeking from underneath. The colors were inspired by the rich resin colors used in their products. I had such a blast working on this design. 😇

Need a logo refresh? DM me! Link in bio.
My office today? My kids room! Cuz its snowing ou My office today? My kids room!  Cuz its snowing outside and well they have best views. Feels like I’m in a giant snow globe. ❄️🌨☃️ #workfromhome #workinprogress #momboss #mompreneur #designstudio #portlandoregon
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