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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Book Design

Never judge a book by it’s cover.

We have all heard it oh-so-many times. In a bookstore though, a book is judged by it’s cover. Always. You always gravitate toward that eye-catching design. You will buy it because it attracted you.

Let’s say you’re at the airport. You’re at the Gate to board your next international flight to Oslo. At the last minute you decide to go to the Hudson Booksellers to grab a book to read. You don’t really have a book in mind. So you just look around and pick up the one that grabs your attention. Did the title of the book attract you to it? Possibly. Is it something you’ve been wanting to read about for awhile? Sure. What if there are two books on the bookshelf that are on the same topic. Which one are you more likely to buy? The one that is designed well. Period.

Here’s a look at some of my book cover designs. In the past, I’ve freelanced for Oxford University Press (New York) for several years. I have designed books for smaller businesses too! Other than book cover design I can also help with book layout design and e-book design. Reach out to me if you need a book or journal designed!

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  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • Journal design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Brochure Design by Malini
  • Brochure Design by Malini
  • Hand bound book design by Malini
  • Typographic layout design by Malini
  • Typographic layout design by Malini
  • Typographic layout design by Malini
  • Book design concept
  • Book spread
  • Book spread
  • Accordion brochure design
  • Accordion brochure design
  • book spread
  • typographic book design
  • book cover design by Malini
  • Journal cover design
  • Book layout design template

My design process?

Most of my clients typically approach me with an image in mind of the book cover. If they don’t have one, I’d be happy to art direct and point them to photographers or illustrators who I generally work with. Once the cover is designed and finalized, I then proceed to design the book jacket. That’s the spine and the back cover.

The design process for interior layout involves designing a template for one of the chapters and then designing the rest of the book. I ask that my client provide me with copy that is already proofread and high res images.

Connect with me to design your next bestseller!

Magazine Design

Here’s a few of magazine page spreads I’ve designed for Oregon Home Magazine where I freelanced for a few years. I also did pro bono design work for Portland based Bear Deluxe Mag. Need help with magazine layout and cover design? Ochre Design can help! Reach out to me and see how I can help your magazine stand out from the crowd.

  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design

Primary Sidebar

Design by Malini Gupta

This is an image of Malini Gupta, the designer.

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
Read More…

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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. According to Marriam Webster’s dictionary, it’s an earthy usually red or yellow and often impure iron ore used as a pigment.

Also, in Indian culture, it’s considered a sacred color. So there’s that.

My office for a couple of hours yesterday and toda My office for a couple of hours yesterday and today. It’s been two glorious days of sunny weather here in #portlandoregon and I just had to take advantage of it. Listening to the running water and with birds as my co-workers, it was epic. 

Last few weeks have been overwhelming for me personally because of losing my beloved mother in #india. 

I had to take last week off to pull myself together. My heartfelt gratitude to all my clients for giving me time and space to grieve 🙏🏽

#portlandoregon #designerinspired #natureoffice #naturetherapy #portlanddesigner #websitedesigner #logodesigners #brandingagency
The big reveal! 😉 Here’s the logo/identity I The big reveal! 😉 Here’s the logo/identity I designed for Catlin Gabel School’s 2021 virtual auction! ❤️

The theme for the gala is a fun, family game night...virtual of course! Kinda like a game show. The  client brief was to design a visual identity that was catchy, bright, retro with a casino or game show feel. The fonts, colors etc were all chosen for their vintage appeal. The TV graphic was created as a nod to the event being virtual. The last two graphics I’ve included in this video are of the other design options I presented the client. (They actually liked all three designs!!!😅) 

Gala invitations are always fun...and this was no exception! 

Hosting a Gala this year? Let’s talk! 

#identitydesign #gala #invitationdesign #auctions
😉 Sneak peak at a website redesign I’m curren 😉 Sneak peak at a website redesign I’m currently working on for a local school in Portland. They approached us at @ochre_art_design to revamp the entire website because it was not user friendly at all. 

👉 The first step to our redesign process? Craft a comprehensive Navigation Map - its 2 pages long, phew 😅 - that details clearly how to improve the website’s navigation and overall site design. Why is navigation so important you ask? It improves its usability. When someone visits your website you don’t want to waste their time trying to figure where the content they’re looking for is! 

👉 Also, good navigation can place your website high on search engines. Yep. It improves your website’s SEO! That’s why I spend so much time in creating an effective navigation map prior to designing the website. 

🌼 DM me if you’d like to have your website audited!

#webseries #sneakpeak👀 #websitecomingsoon #websitebuilder #websitelaunch #websitelaunchingsoon #school
Here it is! Logo design for Whole Health in the Sa Here it is! Logo design for Whole Health in the Sates Initiative. 

They are a nonprofit that tries to make healthcare more lifestyle based and prevention focused and that uses the right type of health care provider(s) in a team based, non-pharmacological approach. 

The client brief was to create a logo that was professional, clean, modern and had the US map incorporated into it. And let me tell you - designing a logo with a map, not easy! We went back and forth with so many different concepts!!!! (Swipe to see some of the designs that were rejected) But we finally nailed it! 🙃

Logo design is not for the faint of heart. You really have to get into the client’s head and understand their vision for their brand! 😅

Need a logo you love? Something that truly represents you? Connect with me! 

#creative #graphic #graphicdesigner #logodesigners #branding #designer #logotype #logoconcept #brand #logodesign #portlandnw #momowned  #momownedbusiness #womanindesign #womanownedbiz #womanownedsmallbusiness #womanowned #heymob
Love happy clients! I just finished designing logo Love happy clients! I just finished designing logo for a  healthcare nonprofit. I sent her all the final logo files and she sends me this email! 😭 

She goes on to say “I am updating our overview documents and they look ONE THOUSAND times better and beautiful with this logo and color scheme.” 😅

For now they are in 3 states on the west coast and soon will replicate their state based healthcare model to all the states in the US and I will get to design the logos for all the states! 😇 🥳 

I will reveal their new logo tomorrow! Stay tuned. 😜

Do you need to revamp your logo and overall branding? Connect with me! Link in bio.
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