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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

Book Design

Never judge a book by it’s cover.

We have all heard it oh-so-many times. In a bookstore though, a book is judged by it’s cover. Always. You always gravitate toward that eye-catching design. You will buy it because it attracted you.

Let’s say you’re at the airport. You’re at the Gate to board your next international flight to Oslo. At the last minute you decide to go to the Hudson Booksellers to grab a book to read. You don’t really have a book in mind. So you just look around and pick up the one that grabs your attention. Did the title of the book attract you to it? Possibly. Is it something you’ve been wanting to read about for awhile? Sure. What if there are two books on the bookshelf that are on the same topic. Which one are you more likely to buy? The one that is designed well. Period.

Here’s a look at some of my book cover designs. In the past, I’ve freelanced for Oxford University Press (New York) for several years. I have designed books for smaller businesses too! Other than book cover design I can also help with book layout design and e-book design. Reach out to me if you need a book or journal designed!

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  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • This is a book cover design by Malini
  • This is a book jacket cover design by Malini
  • Journal design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Journal layout design by Malini
  • Brochure Design by Malini
  • Brochure Design by Malini
  • Hand bound book design by Malini
  • Typographic layout design by Malini
  • Typographic layout design by Malini
  • Typographic layout design by Malini
  • Book design concept
  • Book spread
  • Book spread
  • Accordion brochure design
  • Accordion brochure design
  • book spread
  • typographic book design
  • book cover design by Malini
  • Journal cover design
  • Book layout design template

My design process?

Most of my clients typically approach me with an image in mind of the book cover. If they don’t have one, I’d be happy to art direct and point them to photographers or illustrators who I generally work with. Once the cover is designed and finalized, I then proceed to design the book jacket. That’s the spine and the back cover.

The design process for interior layout involves designing a template for one of the chapters and then designing the rest of the book. I ask that my client provide me with copy that is already proofread and high res images.

Connect with me to design your next bestseller!

Magazine Design

Here’s a few of magazine page spreads I’ve designed for Oregon Home Magazine where I freelanced for a few years. I also did pro bono design work for Portland based Bear Deluxe Mag. Need help with magazine layout and cover design? Ochre Design can help! Reach out to me and see how I can help your magazine stand out from the crowd.

  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design
  • Magazine Layout design

Primary Sidebar

Design by Malini Gupta

Portland's #1 website design agency

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
Read More…

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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. Also, in Indian culture, it’s considered a sacred color. So there’s that.

I just love getting feedback from my clients. 😍 I just love getting feedback from my clients. 😍 

We designed Logo and a Website for them and launched it earlier this month - as she mentions a day before the deadline! 😉

And it’s true, I don’t charge an arm and a leg 🤨 for the amount of work I do - custom graphics, custom coding et al - it’s a steal! 🤷🏽‍♀️

Btw, my daughter Misha read this testimonial and gave me a lecture on why and how I should charge more 😂🤣 True story. Remember I told you in an earlier post that she’s my unofficial Social Media Manager? Yep, that’s her. She’s also my unofficial Biz Coach. 😇 😜 Not gonna lie, she made some really good suggestions. How did these kids get so smart these days? My dad would’ve been so proud of her business acumen. ❤️
And the winner of the #alcoholink painting 🖼 is And the winner of the #alcoholink painting 🖼 is......drumroll please....Amy Van Rissen!!!! 

@imagesfromamy is a talented photographer based in Beaverton and she recently did a mini branding photoshoot for me!!! I’m so freaking excited that you won Amy 😘😘🥰🥰 I hope you enjoy the painting! 

Thanks so much for entering everyone!! ❤️🙏🏽
I love hearing from my clients! ❤️🙏🏽 Th I love hearing from my clients! ❤️🙏🏽

This website redesign for @openschoolnw was very complex in its scope and it was crucial for us to map out the project clearly at the beginning. A well defined Navigation Map is necessary for the success of a project and that’s why I spend a lot of time before I begin any website! 

Gotta go back to creating a nav map for a new website I’m designing for a local esthetician! 😉 TTYL 👋 

#clientlove #clienttestimonial #schoolwebsite #websitedesigner #websitedevelopment #websitebuilder #websitedesigntips #bipocbusiness #bipoc #webstagram
I just got off a zoom session with a potential cli I just got off a zoom session with a potential client...well she’s now my client. 😁  Anyhow, I asked her how she found me and she said Google!!!! Omg! Omg! Omg! I was beyond ecstatic 🤩 My SEO is finally working! Lol. 😜 😜 

And she said that she really liked my work and that’s why she approached me. But also that she was really drawn to my  pics with my daughters on my About Me page! Wait. What? She really liked that I talked about how we spent time marking art and discussing design etc. She liked the personal touch on my website. She felt I was relatable. Boom. 💥 

That’s what I tell all my clients. You cannot be all business on your website. You gotta tell your story. Talk about your family. Make it personal. Connect with your audience. 

Anyhow, I went and told my daughters about it and we all did our happy dance together!💃🏻💃🏻💃🏻

Hey do you need help with your website? Or with SEO? I can help! Dm me! Link in bio 😊

PC: @gracephotographypdx
We revamped @openschoolnw website and launched 🚀 it last week! Yaaaay!! And my client was so very happy with the results! 😇 That makes me happy of course! 

Their old website was primarily designed for Donors but thanks to the pandemic their target audience changed. Now they want the website to appeal to not just donors but also current as well as potential students and families. 📚

So we completely overhauled their navigation...our meetings alone lasted for 3 hrs!!!! No kidding. I crafted a new navigation map for them based on their needs to make the website more user friendly with intuitive navigation. The #navigationmap was 2 pages long !!! Welp. 😅 

We also designed a header that clearly showcased their two signature programs @openschoolnw and Step Up...so potential families had easy access to important info! 

We made tons of other changes to the footer, staff directories, provided links to google hub, and most importantly added a top bar for important #covid updates! 

Need help with your website? I can help! Dm me for more info. 20 min consults are free. 😊
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