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Ochre {art+design} LLC

website design + graphic design

  • Logo + Branding
  • Website Design
  • Book Design
  • Label + Packaging
  • Marketing Collateral

About Malini

Here’s a little bit about Malini – the designer behind the magic at Ochre Design!

Originally from India, I moved to the US to study Communication Design at Pacific Northwest College of Art, Portland, Oregon. My interest in artist books also led me to pursue a Post Baccalaureate degree in Book Arts at Oregon College of Art & Craft. That’s not all!! I also have a Bachelor of Science degree in Electronics!

Yep, like everyone from India I thought of majoring in Computer Science. But I knew deep in my heart that I had a creative bent of mind. So I decided to peruse Interior Design much to my parent’s dismay! That didn’t last long. I realized very quickly that the male dominated construction industry in India was no place for me. So I decided to switch to Graphic Design instead. And fell in LOVE with it!

  • The Designer with her daughters
  • The graphic designer with her daughters

When I’m not designing logos and websites you can find me playing board games with my twin daughters, hiking, cooking and most recently baking with them! 

My daughters also love critiquing logo designs – apple doesn’t fall far from the tree – ever since they were little. I remember once one of them asked me why KIA logo had a upside down V instead of an A? Anyone? This was when they were 4ish and learning to write the alphabet. Audi logo was their favorite logo to draw.

They have also created their own business cards and and often design their own books. Cute! Surely mom can’t be the only one designing books in the family.

I have also collaborated with them to design a ebook for kids. It’s an ebook to teach children Hindi alphabet. I used their drawings as illustrations throughout the book, because who would know the target audience better. 

Most recently, when I was working on a signage design project for a preschool, I had them draw rainbows in various colors to help me figure out the rainbow color scheme for their logo! Again, who knows the target audience better than them? 

I never wanted to have kids because it would slow down my graphic design career but now that I’m a mom to these two beautiful souls I can’t imagine a life without them. 

Malini Gupta

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Design by Malini Gupta

This is an image of Malini Gupta, the designer.

My design philosophy:

I’m passionate about design. Good design. Design that makes you think. Design that connects. Design that evokes an emotional response. I love to push boundaries and think outside the box. I love to create. To innovate. I love experimenting with new materials, ideas and processes, always striving to find new ways of approaching a problem, finding new solutions. Sometimes they work, sometimes they don’t, but I am satisfied for having tried. I accept my failures as a part of the process, learn from them and move on. But when I am done, I would have created something that’s original and fresh. Design to me is like a journey, a process, and an evolution of form and ideas.

My process driven approach to design and ability to conceptualize as an artist is what sets me apart from other designers.

Reach out to me to get your business off to a flying start!

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Ochre Website and Logo Design

Design with a soul, Design that sells!
Ochre {art + design} LLC is a woman owned, minority owned business.

Hours and Location

Ochre {art + design} LLC
401 NE 19th Ave #200,
Portland, OR 97232
Mo,Tu,We,Th,Fr 9:00 am – 5:00 pm

More about Malini

Howdy! Thanks for stopping by my website. I'm Malini - the designer behind the magic at Ochre {Art + Design}. An East Indian native and Portland transplant, I used to love dancing in the rain until I moved to soggy Portland :) I love herbal teas, Moscow Mule, Thai food and Design! Any kind of design...interiors, product design, packaging design or typography!

Also, my name is NOT hard to pronounce. It rhymes with Panini. Malini like a Panini! :)
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Looking for something?

So how do you pronounce Ochre?

Break ‘ochre‘ down into sounds: [OW] + [KR]. It’s ow·kr! You got it. Why Ochre? I used to be a water color artist back in India and Ochre was my fave color. According to Marriam Webster’s dictionary, it’s an earthy usually red or yellow and often impure iron ore used as a pigment.

Also, in Indian culture, it’s considered a sacred color. So there’s that.

My office for a couple of hours yesterday and toda My office for a couple of hours yesterday and today. It’s been two glorious days of sunny weather here in #portlandoregon and I just had to take advantage of it. Listening to the running water and with birds as my co-workers, it was epic. 

Last few weeks have been overwhelming for me personally because of losing my beloved mother in #india. 

I had to take last week off to pull myself together. My heartfelt gratitude to all my clients for giving me time and space to grieve 🙏🏽

#portlandoregon #designerinspired #natureoffice #naturetherapy #portlanddesigner #websitedesigner #logodesigners #brandingagency
The big reveal! 😉 Here’s the logo/identity I The big reveal! 😉 Here’s the logo/identity I designed for Catlin Gabel School’s 2021 virtual auction! ❤️

The theme for the gala is a fun, family game night...virtual of course! Kinda like a game show. The  client brief was to design a visual identity that was catchy, bright, retro with a casino or game show feel. The fonts, colors etc were all chosen for their vintage appeal. The TV graphic was created as a nod to the event being virtual. The last two graphics I’ve included in this video are of the other design options I presented the client. (They actually liked all three designs!!!😅) 

Gala invitations are always fun...and this was no exception! 

Hosting a Gala this year? Let’s talk! 

#identitydesign #gala #invitationdesign #auctions
😉 Sneak peak at a website redesign I’m curren 😉 Sneak peak at a website redesign I’m currently working on for a local school in Portland. They approached us at @ochre_art_design to revamp the entire website because it was not user friendly at all. 

👉 The first step to our redesign process? Craft a comprehensive Navigation Map - its 2 pages long, phew 😅 - that details clearly how to improve the website’s navigation and overall site design. Why is navigation so important you ask? It improves its usability. When someone visits your website you don’t want to waste their time trying to figure where the content they’re looking for is! 

👉 Also, good navigation can place your website high on search engines. Yep. It improves your website’s SEO! That’s why I spend so much time in creating an effective navigation map prior to designing the website. 

🌼 DM me if you’d like to have your website audited!

#webseries #sneakpeak👀 #websitecomingsoon #websitebuilder #websitelaunch #websitelaunchingsoon #school
Here it is! Logo design for Whole Health in the Sa Here it is! Logo design for Whole Health in the Sates Initiative. 

They are a nonprofit that tries to make healthcare more lifestyle based and prevention focused and that uses the right type of health care provider(s) in a team based, non-pharmacological approach. 

The client brief was to create a logo that was professional, clean, modern and had the US map incorporated into it. And let me tell you - designing a logo with a map, not easy! We went back and forth with so many different concepts!!!! (Swipe to see some of the designs that were rejected) But we finally nailed it! 🙃

Logo design is not for the faint of heart. You really have to get into the client’s head and understand their vision for their brand! 😅

Need a logo you love? Something that truly represents you? Connect with me! 

#creative #graphic #graphicdesigner #logodesigners #branding #designer #logotype #logoconcept #brand #logodesign #portlandnw #momowned  #momownedbusiness #womanindesign #womanownedbiz #womanownedsmallbusiness #womanowned #heymob
Love happy clients! I just finished designing logo Love happy clients! I just finished designing logo for a  healthcare nonprofit. I sent her all the final logo files and she sends me this email! 😭 

She goes on to say “I am updating our overview documents and they look ONE THOUSAND times better and beautiful with this logo and color scheme.” 😅

For now they are in 3 states on the west coast and soon will replicate their state based healthcare model to all the states in the US and I will get to design the logos for all the states! 😇 🥳 

I will reveal their new logo tomorrow! Stay tuned. 😜

Do you need to revamp your logo and overall branding? Connect with me! Link in bio.
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